Be Kind Rewind Official Trailer

Be Kind Rewind is an upcoming comedy starring both Jack Black and Mos Def. The movie is directed by Michel Gondry. It should be released on February 22, 2008.

Here below the official trailer of Be Kind Rewind:

The plot:
"Jerry (Jack Black) is a junkyard worker who attempts to sabotage a power plant that he believes is melting his brain. But when his plan goes awry, the magnetic field that he creates accidentally erases all of the videotapes in a local video store where his best friend Mike (Mos Def) works. Fearing that the mishap will cost Mike his job, the two friends team up to keep the store's only loyal customer,­ a little old lady with a tenuous grasp on reality ­(Mia Farrow) from realizing what has happened by recreating and re-filming every movie that she decides to rent. From Ghostbusters, Driving Miss Daisy, RoboCop, Rush Hour 2, 2001: A Space Odyssey, Boyz n the Hood, and The Lion King. Jerry and Mike become the biggest stars in their neighborhood by starring in the biggest movies ever made." (Source: Wikipedia)

A neologism has been coined in this movie: ‘Sweding’.
What is sweding?
Jerry (played by comedian Jack Black) and Mike (played by Mos Def) attempt to re-create classic movies by their own, that's sweding.
But Why do they call it sweding?
Well, sweding takes time, even if you're in a hurry, so customers have to wait for their movies longer than usual. That's why Jerry suggests that their ‘customised’ videos are imported from Sweden (partly to justify their longer wait periods and higher rental costs). From that point on the term ‘Sweding’ is used to describe the process of remaking movies from scratch.
Well Jerry will explain it to you:


Be Kind Rewind - Sweded Trailer

Let's watch some sweded clips!

Jack Black and Mos Def in the same movie: we're going to laugh out loud soon !
:)